Nearly two decades ago, McCaffrey Homes was approved to build Tesoro Viejo, a master-planned community built just south of Madera nestled near Little Table Mountain. As a new place to call home for many, Tesoro Viejo recognizes that offering community events for potential homeowners and the public is invaluable to continue the growth of the community and its growing presence in the Central Valley.
CF&A was tasked to expose Tesoro Viejo to potential homebuyers and the general public, while also generating new customer leads. To do so, CF&A coordinated all logistics and planning of events to increase exposure and customer leads of the blossoming community by offering unique and exciting experiences for everyone of all ages.
This effort led to monthly events held at various locations within Tesoro Viejo. These complimentary events have included Farmer’s Markets, “Bunny Hop” Easter Egg Hunt, Model Grand Opening, Summer Concert Series, and other seasonal events. These family-friendly events are for potential homebuyers or community members who want to experience exciting events in the Madera Ranchos area.
To make the event as special as possible, CF&A was responsible for the following tasks:
- Coordination of all logistic details like activities, musicians, and vendors
- Execution of marketing strategies like flyers and social media
- Create theme development and décor
- Manage logistics like equipment, audio, and visual rentals
- Program and run of show development
- Create relationships with community partners to bring unique and special offerings for events
Every event brings a variety of people who are future homeowners, families, and people who want to experience community events. The word of mouth and recognition of the Tesoro Viejo community grows tremendously after each event, whether that is through social media or other forms of communication. These events, coupled with an aggressive social media campaign have generated large customer leads for Tesoro Viejo, since these events are always in close proximity to their model homes.